Proudly Serving San Diego Since 1984 with 3 Convenient Locations

Big News!

Dr. Illich, with Palomar Hospital on Diabetes awareness month.

Learn more about the latest BrainHearing™ technology and how it can keep your brain sharp. Call or email our office to find out more to assist with your hearing care needs.

Education is the key to better hearing healthcare

Download our Consumer's Guide to Hearing Aids and make informed decisions on the purchase of your next hearing aid device!

Providing Dependable Hearing Care Since 1984

Latest Hearing Health News

According to the World Health Organization, around 466 million people worldwide have disabling hearing loss, a number the organization projects will double by 2050 to affect 1 in 10 people. However, a groundbreaking Creighton University School of Medicine study has identified a drug that has the potential to protect against or treat hearing loss in humans. The findings are significant

Read More


Eighty percent of Americans over 50 say their primary care doctor hasn't asked about their hearing in the past two years, and nearly 77% haven't had their hearing checked by a professional in that same time, according to a new national poll report. That's despite a growing body of evidence about the importance of hearing to other aspects of life,

Read More


Do you know someone who has trouble hearing but isn’t addressing it? Is that someone you? New research from the Hearing Industries Association (HIA) reveals that four out of five Americans consider hearing loss serious, but ignoring the problem is more common than you may think. Fewer than 16% of adults ages 20-69 who need a hearing aid use one.

Read More


Nearly 2.5 billion people worldwide ─ or 1 in 4 people ─ will be living with some degree of hearing loss by 2050, warns the World Health Organization’s (WHO) first World Report on Hearing, released today. At least 700 million of these people will require access to ear and hearing care and other rehabilitation services unless action is taken. "Our

Read More


Researchers at the University of Maryland School of Medicine (UMSOM) have conducted a study that has determined the role that a critical protein plays in the development of hair cells. These hair cells are vital for hearing. Some of these cells amplify sounds that come into the ear, and others transform sound waves into electrical signals that travel to the

Read More


Wearing masks is making it harder on people who have difficulty hearing. A recent survey by the Hearing Loss Association of America found that 95% of respondents with hearing loss say masks and facial coverings have created communication barriers since the COVID-19 pandemic began. Masks make it harder to communicate in multiple ways. It muffles sound, making it difficult to

Read More


Tinnitus, one of the world's most common hearing conditions, is known to impact a person's hearing and well-being, but can it also affect a person's cognitive performance? Many people with tinnitus think it can, based on various reports of concentration problems due to tinnitus. 1  Researchers may think it can too, with published studies that found poorer cognitive performance in

Read More


Researchers at the Creighton University School of Medicine have identified a drug that can protect against hearing loss in mice, and they think it can work in humans, too. The best part: It’s a drug already on the market. The findings, published in the journal  Science Advances, 1 are a potential breakthrough for the approximately 466 million people worldwide with

Read More


Hearing loss and diabetes are major public health problems, with Latinos at higher risk than other demographic groups. In a new study published December 17, 2020 in the online issue of  JAMA Otolaryngology-Head & Neck Surgery , researchers at University of California San Diego School of Medicine with colleagues elsewhere, report that hearing loss and high blood sugar are associated

Read More


The purpose of this case study is to support best practices in treating sudden sensorineural hearing loss (SSNHL), particularly the importance of immediate audiological evaluation and treatment of suspected SSNH to ensure an optimal outcome. SSNHL is most commonly defined as a hearing loss of 30 dB or greater at three consecutive frequencies that occur within 72 hours. 1  SSNHL

Read More